What is the primary purpose of an insurance agent during the application process?

The primary purpose of an insurance agent during the application process is to ensure that the application is completed accurately. This accuracy is crucial because it directly affects the underwriting process, which evaluates the risk of insuring an applicant. If the application contains errors or omissions, it can lead to issues such as denied claims or even cancellation of the policy.

By focusing on accurate completion, the agent helps to make sure that all relevant information about the applicant's health, lifestyle, and other factors is disclosed. This helps the insurance company to assess the risk appropriately and offer coverage that aligns with the applicant's situation. In addition, accurate applications foster trust and transparency between the client and the insurance provider, which is essential for a successful insurance relationship.

While selling policies is part of an agent’s role, the priority during the application phase is to facilitate a thorough and correct submission to support the underwriting process. Offering low premiums or providing investment advice may be part of an agent's broader responsibilities, but they are not the primary focus during the initial application stage.