In a life insurance transaction, when must the producer disclose the name of the insurer?

Disclosing the name of the insurer prior to the sales presentation is essential for maintaining transparency and trust in the insurance transaction process. This requirement ensures that the customer is aware of the specific insurance company they are dealing with before any persuasive argument or product discussion takes place. By providing this information upfront, the producer upholds ethical standards and allows the client to make an informed decision about the insurer's credibility and the quality of the policies being offered.

This practice helps to foster honest communication, ensuring that clients feel secure in their choices and can perform any necessary validations or comparisons with other insurers before engaging further in the sales process. It enables clients to enter the conversation with the knowledge necessary to ask informed questions about the insurer’s reputation and the products being offered.